Social Media Marketing: April 2016

Friday 29 April 2016

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Monday 11 April 2016

Saturday 9 April 2016

Online marketing 101: What’s not to love about social media?

High rent has pushed many small retailers out of street stores into industrial buildings, which are typically away from residential or business districts.

That has made customer traffic a major challenge.

Many business owners are resorting to Facebook to reach out to clients.

“Internet marketing is the only way for us,” lamented a wood furniture shop owner, surnamed Lam.

“We mainly use Facebook. Their advertising rates are relatively affordable and flexible.”

By paying Facebook to send short ads to millions of users for as low as HK$10 a day, it is possible to reach a few hundred potential customers, Lam said.

The actual spending varies according to the merchant’s target audience.

“I won’t say it is cheap because you have to pay for each posting if you want more people to read your message,” he said.

“But at least it has been quite effective in generating business. I normally specify the messages to be sent to people who have searched for wood furniture to increase my chances of reaching the right people,” Lam said.

Gigi Liu runs a one-man beauty shop. Her favorite platform is Instagram.

By posting pictures of her work, she has gradually built up a following and that is also how she gets clients.

Instagram is popular with handicraft sellers and small designer brands. A good picture is all it needs to attract potential shoppers.

Asked why they don’t have their own websites, many small shop owners mention cost, especially set-up expenses and maintenance charges.

“It’s easy to post anything new on Facebook. You can frequently update your offerings but if we do it on our own website, it will be much harder and costlier,” a manager of a household gadget store said.

– Contact us at english@hkej.com

Source : http://www.ejinsight.com/20160408-online-marketing-101-whats-not-to-love-about-social-media/

Social Media Marketing Plan Workshop to be Held May 19

Two instructors from the Maui Social Media School will hold “Creating a Social Media Marketing Plan,” a full-day social media training workshop for startup entrepreneurs and small business owners, on Thursday, May 19, 2016, from 9 a.m. to 4:30 p.m. at the Maui Research & Technology Center, 590 Līpoa Parkway in Kīhei.

Nicole Fisher of Skywriting by Nico and Danielle Miller of Miller Media Management have teamed up as co-owners of the Maui Social Media School to help business owners and startups learn how best to use this marketing tool.

This workshop combines foundational marketing training with tutorials on four popular social media networks: Facebook, Instagram, Twitter and Pinterest.

In this workshop, students learn how to:

    Establish standard operating procedures for marketing,
    Choose and use social media their customers are already using,
    Identify their growth stage and which strategies work best for their situation,
    Use editorial calendars to plan out social media marketing campaigns.

Breakout sessions will enable students to learn relevant tutorials, such as creating buyer personas or tracking return on investment using social media analytics and insights. The workshop will also proved templates that students can use after workshop has ended.

“I’m excited about attending Maui Social Media School because it will help us build a marketing plan and pinpoint what tools we need to reach our clients,” said Kate Alvarez, co-owner of Maui Arbor Scape, a “2016 Mayor’s Outstanding Achievement Award” winner. “The positive energy and can do attitude of the instructors makes me genuinely excited to be a part of this workshop!”

The cost of the workshop is $149 for those who register by April 30, 2016; after that, the fee is $199.

Register at www.MauiSocialMediaSchool.com.

Contact Miller for more information at (808) 633-1033.

ABOUT DANIELLE MILLER
Danielle Miller is a social media marketer and small business enthusiast. Her company, Miller Media Management, is the top-rated social media marketing company on Maui, according to Yelp and Google.

As a professional social media manager, Miller works with companies such as Brio Ice Cream, a national food brand made by the co-founders of Earth’s Best baby food and MyHome, NYC’s leading general contractor and home remodeling company.

Miller is the recipient of a “2016 Mayor’s Outstanding Achievement Award” for her contribution to the community. This year, she is speaking at WedTech, ACM West, and the Savvy Business Owners conference. In her spare time, she is also an EdVenture Maui instructor, teaching continuing education classes at the University of Hawai‘i Maui Campus.

ABOUT NICOLE FISHER
Nicole ‘nico’ Fisher is the owner and senior marketing strategist at Skywriting by…nico, a social media marketing company on Maui.

Fisher is the social media trainer for Maui’s new businesses, existing business owners who need social media support and baby boomer professionals who need a hand grasping the newest technologies.

She helps small business owners and professionals get their businesses online so their companies can be functionally fit, found and effective with their online marketing and growth management projects.

As an entrepreneur with over 23 years of sales and marketing experience, Fisher strives to motivate others to get on board with new technology.

Fisher is also a brand management specialist, co-organizer for Maui Business Brainstormers and a facilitator for the MBB/BiTT Upcountry meetings.

Source :http://mauinow.com/2016/04/04/social-media-marketing-plan-workshop-to-be-held-may-19/

Epoxy CEO’s Advice on Social Media Marketing: Create Entertainment, Not Marketing (Guest Blog)

“You need the same voice, tone and creative vision whether you’re doing a 20-minute video or a Tweet,” Juan Bruce writes

Running a software company that publishes online video to social media platforms, I am often contacted by the marketing departments of Hollywood and traditional entertainment companies.

Typically, when these companies think Facebook, Instagram or Twitter, they think marketing. It’s not surprising, because they often were first introduced to these platforms by advertising and marketing agencies. As well, representatives from the platforms frequently meet with the marketing departments to secure ad deals. In turn, I’m often asked about best practices for promoting content on social.

But these questions contain a fundamental error. What they should be asking is, “How do I make content that can work across all these social platforms as entertaining content, not just as promotional material?”

Online video is changing the rules about entertainment in many ways. Here’s one that traditional media companies should internalize as they push online: Everything about a media property is content, even the allegedly promotional material.
Also Read: Villanova's NCAA National Championship Buzzer-Beater Win Has Social Media 'Crying Jordan'

As such, it will be judged by digital audiences as content, not as a sales pitch. And if the marketing material isn’t a compelling entertainment experience, it will get ignored, skipped or blocked. This has lots of implications for the way the entertainment business operates online.

On Facebook, for instance, if a post doesn’t get much engagement, it quickly falls out of the Newsfeed. It might as well never have been posted.

Far worse, one ignored post can affect the reach of subsequent posts. Facebook will think your audience does not care for what you’re publishing. The effects can snowball and we’ve all heard complaints about low reach. That means, even if there’s a paid marketing campaign on Facebook, it had better be as compelling as the actual core property it’s touting.

It’s a somewhat different story on YouTube, which depends on search, but YouTube is as much a social platform as a video platform. And conversely, Facebook is as much a video platform now as it is a social platform.

Also Read: Your Facebook's Live Video Is About to Look Crazier

Neither looks like a traditional media outlet, but both have millions of users who watch billions of hours of programming and then talk about and share it with each other. And other video platforms are becoming influential, including Twitter and its Vine and Periscope apps, Instagram, Snapchat and now even super-powered chat/messaging apps.

If you want to see a model for treating every touchpoint on every social platform as content, study the online video creators who grew up on these platforms. They almost never delineate between content and marketing.

To them, it’s just a content pyramid of different formats, edits, video, photos, text, memes, GIFs, Vines, Snaps and more. It’s all content and it’s all crafted with the same voice and authenticity as their longest video edits.

Also Read: TV Anchor Fired Over Facebook Post Stereotyping 'Young Black Men'

So the most important advice to succeed with an online entertainment property is less about specific tactics and more about how your organization approaches the creative challenge. Here are some tips:

• Remove corporate silos that separate marketing from video content creation, to improve the effectiveness and nimbleness of both. You need the same voice, tone and creative vision whether you’re doing a 20-minute video or a Tweet. If your video creators are not ready to be creative across platforms and formats, they’re not really ready to succeed in online video. Conversely, if the video unit is constrained by separate marketing and social teams, they won’t have the freedom to flow with the platforms and hone their creative craft. Remember, social platforms are video platforms and video platforms are social.

• Embrace authenticity. Authenticity and audience/creator connection are often more important online than are traditional definitions of production quality. Even marketing content has to meet this first principle of online, or it will undercut good work elsewhere.

• Go for real-time relevance over perfection. It’s not effective to have a top YouTuber make exclusive content for your OTT or VOD service, then have them move on before you’ve finished post production and marketing planning. Exclusive content needs to flow with the creator’s life and their ongoing broader dialogue with their fan community dialogue. If your content is out of sync with that dialogue, it will feel weird to fans and you will be less effective.

• Speed legal review, so creative teams can quickly riff on and respond to events and opportunities. Think how big a splash Oreo made when it quickly posted an on-point tweet during the 2013 Super Bowl power outage:

Source :http://www.thewrap.com/epoxy-ceos-advice-on-social-media-marketing-create-entertainment-not-marketing-guest-blog/

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