Social Media Marketing: January 2018

Lawmakers grilled executives Facebook, Google's YouTube and Twitter on Wednesday about what the companies are doing to prevent terrorists from using their platforms to spread propaganda and recruit new followers.

The Senate's commerce, science and transportation committee hearing comes amid growing government scrutiny over misuse of social media platforms and questions about what the companies are doing to prevent it.

And it comes after November's exhaustive congressional hearings on what the companies knew — and did — about Russia's efforts to meddle with the 2016 U.S. elections using their platforms.

Lawmakers acknowledged that the companies, especially Google and Facebook, have come a long way when it comes to weeding out extremist material. But they said more needs to be done.

"What have we learned about how the Russians attacked us?" Senator Bill Nelson, a Florida Democrat, asked the witnesses. "What have social media companies done to assess this threat, both individually and collectively? What have they done to address this threat? And what more do they need to do to be ready for the future?"

All three companies stressed their increasing reliance on automated systems and artificial intelligence to combat terrorism on their platforms. Facebook, for example, said 99 percent of extremist material related to Al Qaeda and the Islamic State is detected and removed before anyone manually reports it.

But lawmakers and others noted that artificial intelligence is only good at detecting and preventing things it already knows. So AI won't help much when it comes to anticipating future social-media tactics that extremists might adopt.

Clint Watts, a terrorism expert at the Foreign Policy Research Institute, said at the hearing that Google and Facebook are ahead of Twitter when it comes to weeding out extremist content. He said that's because Twitter relies too much on technology and not enough on things like threat intelligence, like working with outside experts and officials.

He also said that "lesser educated" populations, including people around the world just getting online via mobile devices, are especially vulnerable to the social media manipulations of terrorists and authoritarians.

Resource : http://abcnews.go.com/Technology/wireStory/senators-grill-social-media-companies-terrorist-posts-52412790

The singer thinks the rise in sites like Instagram, Facebook and Twitter represent a "decline of civilisation" and has urged people to find a balance.

LOS ANGELES - Katy Perry says she is a "victim" of social media and has urged people to find a balance when it comes to using sites like Instagram, Facebook and Twitter.

The Dark Horse hitmaker thinks the rise in sites like Instagram, Facebook and Twitter represent a "decline of civilisation" and has urged people to find a balance.

She told Refinery29: "A lot of us are living for that picture, and then the currency is the 'like'. It's hard because I'd rather not care about that and just live my life. We buy clothing and products or pose a certain way or go to an event to get a picture - it's not good for us as a society. I think it's actually the decline of civilisation if we're going
extreme about it. We have to find a balance, and I'm trying to find my own personal balance with it because I'm just as much a victim as everybody else."

Meanwhile, Perry previously likened keeping her private life out of the spotlight to "walking a tightrope".

She explained: "Well, it's like walking a tightrope. You don't have to answer any question. You're not under oath. You don't have to leave bread crumbs all over social media if you don't want to. But some people do that and need that and it's a tool. Listen, all the fame stuff is just a by-product of what I do, it's not what I sought out to do. I just wanted to tell stories and sing and connect with people."

And the 33-year-old singer feels it would be ignorant of her if she didn't use her fame to "highlight the social injustices" in the world.

She shared: "Maybe, more than ever, I have a point of view and a perspective ... Well, times are changing and things are becoming more obvious. I've been given a platform, and it would be a crying shame if I was just selling shoes and not trying to help the legs that are walking in them. It would be almost ignorant of me not to highlight some of the social injustices and false narratives. I have everything to lose, so I'm also taking a chance."

Resource : http://ewn.co.za/2018/01/17/katy-perry-i-m-a-victim-of-social-media

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Friday 26 January 2018

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Wednesday 17 January 2018

Senators grill social media companies over terrorist posts

Katy Perry: I'm a victim of social media

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